Iceland Foods Charitable Foundation
Our aim is simple and clear. We want to make life better for people - families, adults and children, national and local:
‘For People, for better’
Over the last seven years we have raised well over £8 million for Alzheimer’s Research UK, Help for Heroes, Prostate Cancer UK, Alder Hey Children's Hospital and many other worthy causes.
In 2014/15 the Foundation is principally raising money for our new charity partner The Royal British Legion, for which we have pledged to raise £1 million during this First World War centenary year.
This follows the conclusion of our very successful three year charity partnership with Alzheimer’s Research UK (ARUK), for which we raised a total of £3.1 million to further their work towards the prevention and cure of dementia.
In 2010/11 our Charity of the Year was Help for Heroes, directly supporting those service personnel wounded in the service of their country in current conflicts. Our staff, customers and suppliers were inspired to raise a record £1.5 million for this great cause during the year.
Over the years Iceland has supported a considerable number of charities and good causes. In the early 1990s we raised £1 million to help build a new National Institute of Conductive Education for Petö UK, a leading charity working to improve the lives of children and adults with Neurological Motor Disorders. In the late 1990s, Iceland developed a partnership with the Cancer Research Campaign to promote the health benefits of eating more frozen vegetables.
In the early 2000s we supported a variety of good causes including Childline, The Northern Ireland Chest Heart and Stroke Association and The Breast Cancer Campaign, while for four years from 2005 our adopted charity was Alder Hey Children’s Hospital, for which Iceland raised over £3 million. We also supported Missing People and helped to trace missing individuals through publicity on our milk cartons. Iceland has also given support over many years to Save the Family and Prostate Cancer UK, for which we have raised over £660,000.