Prostate Cancer UK
Prostate Cancer UK is the UK's largest men’s health charity. It fights to help more men survive prostate cancer and enjoy a better quality of life.
IEach year more than 40,000 men are diagnosed with prostate cancer, and one man dies every hour from the disease. Prostate Cancer UK supports men and provides vital information. It finds answers by funding research into causes and treatments. And it leads change, raising the profile of the disease and improving care. Its motto is: “We believe that men deserve better.”
At the heart of Iceland’s continuing partnership with Prostate Cancer UK is the company’s annual Charity Amateur Golf Classic, held at Carden Park in Cheshire each September. The event has raised nearly £2.5 million for good causes over the last 21 years, and Prostate Cancer UK has received a proportion of the proceeds each year since 2008.
In April 2014 the Iceland Foods Charitable Foundation was delighted to present Prostate Cancer UK with a cheque for £135,000, representing 50% of the proceeds of the 2013 Charity Amateur Golf Classic, which brought Iceland’s total support to the charity over the last six years to more than £660,000.
Iceland Chief Executive Malcolm Walker said: “It isn’t just mums who go to Iceland, and we are delighted to continue our support for the excellent work that Prostate Cancer UK does for those suffering from the most common cancer among men in the UK: providing information, offering support to those diagnosed with prostate cancer and their families, and funding research into the causes, treatment and prevention of the disease.”
Iceland has also undertaken other initiatives to help raise awareness of prostate cancer, including the sale of fridge magnets through our stores in the run-up to Father’s Day 2009 and support for its Men United campaign in 2014.
Click here for more information about Prostate Cancer UK.