Doing It Right

Doing It Right

Iceland has always been a responsible retailer, committed to “doing the right thing”:

• in our supply chain
• in the way we treat our people and customers
• in our respect for the environment, and
• in the support we give to the many communities where we operate.

We are proud of our record of providing safe, nutritious and ethically sourced food. In the 1980s and 1990s, we led the whole of the British food retailing industry in eliminating artificial colours, flavours and genetically modified ingredients from our products. Our commitment to being the best is reflected in the many awards we continue to receive for food quality and innovation.

We have always sought to treat our colleagues with respect, and to reward them as well as we can. Our success is reflected in our ranking among the Best Big Companies to Work For in the UK for an amazing 11 consecutive years, including two years at Number One.

Iceland seeks to minimise its impact on the environment, and to contribute to the communities where we operate by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes. In recent years we have focused particularly on finding a cure for dementia and helping those affected by it.