Supplier Information

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Our Suppliers

Iceland works with more than 300 suppliers to produce the unique, innovative Iceland range of high quality food, and to meet our customers’ demand for leading manufacturers’ branded food, drink and household products.

We are a fast-moving, informal, approachable business with a strong family culture and a proud track record as one of the Best Big Companies to Work For in the UK. In our approach to buying, we also aim to be one of the best and easiest food retailers for suppliers to deal with. To this end, we have worked hard to make trading with Iceland as simple as possible, both by streamlining our terms of business and increasing the transparency of our payments process.

We have built mutually beneficial long-term partnerships with many suppliers, and helped a number of small enterprises to become major players in the food industry during our more than 50 years in business.

Iceland is a growing business, opening many new stores under The Food Warehouse fascia each year, and extending our customer appeal through industry-leading product innovation, our award-winning Online service, and our marketing campaigns. We will always need more good suppliers, who share our commitment to quality and value, to support this growth. We are particularly keen to forge new relationships with creative businesses developing exciting new products, whether for our Iceland own label or under their brands.

Since innovation is the lifeblood of our business, we are pleased to consider new ideas from companies that have not supplied us before. If you have a great idea that you would like to share with us, or believe that you could fill a gap in our existing range, please contact us via and we will get back to you as soon as we can.

Please bear in mind, though, that our core Iceland stores are relatively small, so that every line we stock has to earn its place by having the potential to generate meaningful sales. We aim for breadth rather than depth of range, and each new product we decide to stock is likely to mean the removal of a line from our existing range. Our larger stores under The Food Warehouse fascia give us the opportunity to offer a wider range there, and to conduct trials of new products before committing to their roll-out across the entire Iceland estate.

As a food producer ourselves through our Iceland Manufacturing Limited business we have a keen understanding of the issues and pressures that our food suppliers may encounter, and aim to help them resolve them sympathetically and co-operatively.

We aim to treat all our suppliers fairly, and to fulfil all our obligations under the Groceries Code. Our aim is simplicity: an agreed price with no hidden costs or charges, and payment in full on our agreed terms. We do not charge suppliers for own label artwork or origination. Nor do we charge for customer complaints. When we commit to purchase a quantity of a product we will take it on the dates we have said we will. Our Supplier Portal enables suppliers to track their invoices online, and gives them the option to request expedited payment. We have a dedicated helpline for supplier invoice or payment queries on 01244 842975 or by email to

We want all our suppliers to feel Code Confident. We offer regular internal training on how best to fulfil our obligations under the Groceries Code and want to make sure that you, as our suppliers, are also fully aware of the role of the GCA and how to contact the GCA if you have any queries. If you have any questions or simply need more information please access the following link or please speak to our GSCOP Code Compliance Officer on the details below.

Our GSCOP annual compliance report summary for the financial year 2022/2023 may be found here: GSCOP annual compliance report

Our GSCOP Code Compliance Officer is Duncan Vaughan, who may be contacted on Duncan in his role as CCO is independent from the Buying team, and is there to listen to any queries or concerns from suppliers on a confidential basis. Any supplier that chooses to do this will not suffer any retaliation from Iceland in sharing their views or concerns.