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1986: Food You Can Trust
Iceland becomes the first UK supermarket to remove artificial colourings, flavourings, non-essential preservatives and monosodium glutamate from its own brand products, two decades before some of its major rivals.
December 2012 – In the Footsteps of Legends: The Iceland Antarctic Expedition
An unsupported trek to the Geographic South Pole in November/December 2012 from which Malcolm had to be airlifted for emergency medical treatment