Privacy Policy

We know that by shopping with Iceland you have placed your trust in us to deliver to you the best products for great value. We also understand that you want the personal information you give us to be kept private as well as secure. Iceland takes your privacy seriously, we are committed to protecting and respecting your privacy. This Policy details the purposes for which and the way in which we may collect and use personal information that we may obtain about you.

By accessing, browsing or otherwise using our website (“Website”) and/or registering for an Iceland Bonus Card you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website and/or register for a Bonus Card.

The Website (other than affiliate websites, see below for further information) is owned and operated by Iceland Foods Limited (Company Number 1107406) whose registered office is at Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW (referred to as “Iceland”, “our”, “us”, or “we”) in this Policy.

Information we collect

The information we collect from customers helps us to continually improve the service we offer. When you shop with Iceland, and/or apply for a Bonus Card or use any service offered by Iceland we may collect the following personal information about you:

  1. Your name, date of birth, telephone number, email address, delivery address your bonus card number (if applicable) and if you make a purchase via our Website your credit or debit card details. This information will allow us to administer your shop. We keep a record of this information as this is needed for us to recognise you as an Iceland customer and allows us to deliver the orders you request. We store this information so you do not have to enter it every time you shop with us;
  2. We keep a record of the purchases you make at, so we can create a list of your favourite items so your shopping experience is quicker and easier everytime you shop;
  3. If you send any emails to us we will keep a record of your emails. This means we can keep track of any issues or concerns you may have experienced whilst shopping with us. This helps us to continually improve;
  4. If you call our online support team we may record the call for monitoring and quality control purposes;
  5. We also collect information when you:
  • submit ratings and reviews;
  • use Iceland applications on Facebook;
  • use the Iceland online help portal (
  • enter competitions, prize draws or promotions which we are promoting;
  • sign up to become an Iceland bonus card holder;
  • we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
  • Your IP address
  • Details of your visits to the Website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
  • Information provided to us by other companies who have obtained your permission to share information about you
  • We may also collect some or all of this personal information from third parties who have your consent to pass your details to us.

How we use the information we collect

  • All the information we collect from you is used by us (or a third party processor acting on our behalf), to operate and improve the service at We are committed to only use your personal information for:
  • Processing your orders;
  • Monitoring and improving the Website;
  • Planning and managing the activities of the Website, including analysing your shopping habits and preferences to develop and improve our products and services;
  • To contact you if there is a query regarding your order;
  • Allowing selected third parties to carry out technical, logistical or other functions on our behalf;
  • In the event that you purchase goods from Iceland, you may be sent an email requesting whether you would like to review your product.
  • Providing you with information about the products we offer;
  • Providing you with periodic communications (this may be by post, telephone, SMS, email or included in your order delivery) about features, products, services, events, promotions and special offers. On signing up for each service from Iceland and as part of each communication, you will be given the opportunity to opt-out of receiving future communications. Marketing communications from may include advertising for or offers from third parties;
  • To verify your identity;
  • In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number you have provided to perform security checks and to request that you verify certain information;
  • To administer any prize draws or competitions you may enter, including the monthly Bonus Card prize draw;
  • Preventing and detecting fraud or abuses of the Website; and
  • Allowing us to comply with any requirements imposed by law or court order.
  • In addition we may collect anonymised details about you for marketing or reporting purposes but no single individual will be identifiable form the anonymised details that we collect for these purposes. We may also carry out market research through our Ice Chat and other feedback forums.

Transferring data internationally

We may transfer personal data we have collected from you to a third party data processors located in countries outside of the European Economic Area (‘EEA’). We will comply with the Data Protection Act 1998 in respect of any such transfers. Please be aware that such countries which are outside of EEA may not have the same level of data protection as the United Kingdom, however our collection, storage and use of your personal data will continue to be governed by this Privacy Policy. By using and/or shopping at you consent to the transfer of your personal data to third party data processors located in countries outside of the European Economic Area (‘EEA’).

Affiliate Websites

We have partnered with various trusted third party companies to provide goods and services to you. These goods and services can be accessed through links on our Website to the third party company’s microsite. A microsite is a website which is owned and operated by a third party company but is Iceland branded or is co-branded with the relevant affiliate. Please note that although some of these microsites may contain in their address, these microsites are not owned or operated by Iceland and are governed by their own terms and conditions and privacy policies. Please refer to the privacy policy on the relevant microsite for details of how your personal information may be used. If you have any queries or concerns regarding the microsites, please contact the relevant third party as detailed in their privacy policy.


All emails you receive from Iceland will come from an email address ending in If you receive any emails claiming to be from Iceland which do not end in or these may be fraudulent and should be forwarded to Iceland at

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Access to information

You have the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act 1998. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Updating your information

You must make sure that any information you provide to use is correct and complete. You can ask us to correct or update your personal information at any time by writing to us at the address set out below.


If you register to use secured parts of the Website, you may be asked to create a password. You must keep this password confidential, must not disclose it or share it with anyone and will be responsible for all activities that occur under your password. If you know or suspect that someone else knows your password you should notify us immediately at the address below. If we think that there has been or is likely to be a breach of security or misuse of the Website, we may ask you to change your password or suspend your account until we have verified your identity and/or until your account has been secured.

Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to Legal Department at Iceland Foods Ltd, Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW or telephone online support on 0800 328 0800 option 1.


We want to give each of our customers a personalised experience on our website. Cookies help us do just that. Cookies help us tell you apart from other users of our website, creating a more seamless experience. We also use cookies to help with marketing, analytics and which offers we show and when.

When you visit our website, you will be asked whether you agree to us placing these cookies on your device and accessing them when you visit the site in the future.

You have option of accepting all cookies, just certain types, or only the essential ones. For full details of the types of cookies we use, and how you can change your preferences, please visit our cookie policy.

Last Updated: 09.02.24